Keywords make the online world go round. It starts with the words on your webpages and then continues on to every online account that your business holds; Facebook, LinkedIn, Twitter, Youtube, and other minor social media accounts; directories, listings, links, backlinks, and every other nook and cranny that you may have on the World Wide Web.
Google started the usefulness of the almighty search. Once upon a time, it was difficult to find information on the web because we had to rely on directories of websites that had more directories of more websites. It was so difficult because there were no rules or algorithms to dictate whether a page listed was relevant or not, it was just linked up because Billy Bob’s BBQ or Suzie Q’s Sewing Circle had decided they needed to be listed there.
Google, Yahoo, Bing, and any other search site you may choose to use have these rules in order to provide the best search for all. As business owners, bloggers, content creators and the like, we need to be committed to helping search continue to be useful. If you try to cheat the system, then you will always end up on the losing side.
So, I beseech you. Do your research; find out what your audience is actually searching for and why. What words are they using? Why are they using those words? How many ‘breadcrumbs’ can you leave for them that will help them to find you? Place your keywords within your content, and write content that people actually want. If you use these methods, you can never go wrong. You will only gain more visitors, a bigger audience, and therefore, create more traffic.